Consumer-oriented sales promotion includes sampling, couponing, premiums, contests, and sweepstakes, refunds and rebates, bonus packs, price-offs, and event marketing. Each of these promotions are directed at consumers, the end purchasers of goods and services, and are designed to induce them to purchase the marketers brand.
The first example of consumer-oriented sales promotion that I came across was refund and rebates. I was looking to purchase a cell phone and was trying to get the best deal I could find. When I found the phone I wanted I saw it had a $50 rebate. A rebate or a refund is an offer by the manufacturer to return a portion of the product purchase price, usually after... Continue Reading