The National Hockey League already has a well planned out marketing scheme for their Canadian fans. The NHL markets the sport to Canadian fans through beer commercials. There are two things that Canadians love: hockey and beer. Labatts Blue commercials contain the beer playing hockey and then after the game drinking a Labatts Blue. Bud Light commercials are marketed around the “Hockey Falls in Canada” featuring two big hockey personalities, Barry Melrose and Bill Clement. Both are Canadian.

During the 1980s the game was marketed around one player, “The Great One”, W

The NHL can successfully be marketed in the United States with the right American hockey player to promote the game. Other sports have been successfully marketed to the United States because the sport was promoted with an American born player. Basketball had Michael Jordan and now promotes the game with LeBron James; football was marketed around Jerry Rice and is now marketed with Peyton Manning and other upcoming players; baseball is being marketed around Barry Bonds. Recording breaking statistics that everyone thought was untouchable makes for great media and play overage. Look what the Williams sisters have done for tennis. All other major sports are marketed with American born players and hockey is mainly comprised of Canadian and international players.

ayne Gretzky. He was born and raised in Brantford, Ontario. He is by the far the greatest ambassador hockey will ever have. He is the Micha

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