Managing a Creative Culture: Do “Creatives” Fit In?

Organizations that do not change with the times will soon find themselves behind or more seriously — non-existent. Young professionals have considerably more options today than ten or twenty years ago. Different things motivate them. Organizations offer competitive salaries and benefits; therefore, money is no longer the top motivator. Looking at creatives from another view, this group, described as the creative class by Richard Florida, represents a powerful economic force. Not economic class in terms of ownership of property, capital or the means of production. Their property--which stems from their creative capacity—is an intangible because it is literally in t

4 Tan, G. (1998). Managing creativity in organizations: A total system approach. Managing Creativity in Organizations, 7(1): 23-31

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