Club med case study
After reading the article I can see that the strengths of Club Med are they have great word of mouth. Most people have heard of Club Med in one way or another. They have also been around the longest and have a lot of return customers. Me personally I would go there over any other vacation option because of all the entertainment that they provide. I thought Club Meds bigges
t strength was there price. They offer very competitive prices. Club Meds competitive advantage is there price and there longjevity. I look at them as a standard in the industry that everyone else has to strive to get to.
If I was in charge of Club Med I would focus more on advertising, and not rely so much on word of mouth. There also needs to be constant changes in entert
Some topics in this essay:
Marketing, Mistake, Customer, Price, Word Of Mouth, Change, Physical Strength, 2007 Singles,
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