Entrepreneurs, Intrapreneurs and Infopreneurs

There are many different views on how entrepreneurial skills are developed. Adolf.M.Hanich stated in a speech ”entrepreneurs are born entrepreneurs” (Hanich,2003). Others like Kirzner argue, “entrepreneurial vision evolves as soon as a person realises that he possesses an item of knowledge and as he starts to

James Bonini in 1997 joined a team that had the task of managing a $500 million joint venture that would combine his company, Daimler Chrysler with BMW. The idea was to form a separate team company to design and develop a new engine for use in Chrysler Neons. Bonini realised the benefits of an intrepreneurial approach, saying, “ You get an highly committed group of people focused on achieving specific goals, and more creativity in the approach to achieving them’(Sloan, 2000)

“The internet has created a perfect opportunity for anyone to market their knowledge to a global marketplace”(Neocase, 2000). A claim that his challenged by two infopreneurs, William Coronel and Jeff Esguerra. They believe that big money can be made but like in any other entrepreneurial or intrepreneurial adventures there is hard work a lot of risk involved. They have first hand experience in many different infopreneurial ventures many of which have been unsuccessful. They currently use a website (Neocase,2000) in order to sell their knowledge and expertise on how to be a successful infopreneurs in the form of an E-book. They strongly believe that one of the main risks of an infopreneurial adventure is falling for the hype that starting a venture using e commerce is easy and automated. They have made many costly mistakes in the past and but their entrepreneurial abilities has allowed them to asses the pattern of failure, learn from them and use them in creating new opportunities. This has allowed then to adapt the belief that using e commerce is easy and automated only when everything is in place i.e information, product and website. Even then you still have to keep up to date with information of the chosen product to allow it to be improved and marketed in the right way.

Like entrepreneurs and infopreneurs they take the sole responsibilty for turning an idea into a profitable one using assertive risk taking and innovation. A published article by Pichot (Pichot,1983) compares them with entrepreneurs in a way that defines them as visionaries who act. Insinuating they see what is not there. Angier agrees making the comparison thet “ they have both have the ability to envision something different, something better” (Angier, 2002).

Some topics in this essay:
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