Consumer Hunger Part Two was a documentary looked at the Ethiopian famine crisis. The charitable approach taken was a live celebrity concert for relief funds for the famine. Billions of viewers across the whole world tuned in because of the many celebrities and donating money to “end famine”. In the film the idea that was presented was the famine could end in that one day. The structural implications were definitely hidden. Following the charity concert, a small village in Kenya is shown. A man explains that food and aid was being sent from all around the world. The idea that the rest of Africa not helping was not true. The blame for this inaccuracy is directly placed upon the media. The fact that little or no coverage on how Africa

C. Wright Mills talks about the sociological imagination between “personal troubles” and “the public issues of the social structure”, in his book the sociological Imagination. Mills believes when looking at events with large ramification such as famine, the view that smaller milieu’s contribute to larger structures of social and historical lives need to be taken. Mills also notes that, often there is a debate about what that value really is and about what it is that really threatens it. Mills’s philosophy can be used to understand the 1984 Ethiopian famine. Even though the sociological imagination was written in 1959 it can be useful in solving today’s problems. Mills views show us that that it is important not to loose sight of the main issue or problem, unsimilar to what was done in the Ethiopian famine by the media.

In the documentary Consumer hunger part one, the problem of starvation becomes important as soon as the news reveal information on it for the first time. Even though news shows received the information months before they thought the footage was not showing enough starving people and deaths. Michele Martins article explains that the main objective of the media is to entertain. Therefore according to Martin the media did not view the Ethiopian famine right way because it did no

Some topics in this essay:
Bolaria Wotherspoon, According Postman, Consumer Hunger, Imagination Mills, , Bolaria Wotherspoon’s, Neil Postman’s, Michele Martins, Wright Mills, ethiopian famine, income inequality, bolaria wotherspoon, sociological imagination, towards hunger short-term, according postman, structural explanations, charitable help, food aid, celebrity concert, according postman stated, africa helping,