ite during the event itself. Three, during the live or delayed broadcast of the event. Finally, number four during post event news reporting of the event’s results. Each time the sporting event is mentioned or shown in the media, there is an opportunity for the event sponsor to gain exposure. Alcohol and Tobacco companies take great advantage of this. They sponsor sporting events or pay to have their advertisements in certain sports arenas and stadiums for just this reason. Multiple chances to have their brand or corporate name shown on television or by the people attending the sporting event. However, by having these advertisements in the arenas or stadiums, the alcohol or tobacco company does not have to put up warnings with their advertisement. Such as they have to do on their products and advertisements in publications on an example like television. Significant brand exposure may be gained through event publicity, pre-promotion, on-site signage, and telecast of the event, but unlike conventional advertising, there is no requirement for including health warnings or moderation messages. Several beer companies are heavily involved in sport sponsorship, actually owning or sponsoring Major League Baseball teams. For example, Anheuser-Busch owns the St. Louis Cardinals, Coors has an ownership position with the Colorado Rockies, and Canadian brewer

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