Nike target market is the young hockey player. Kids playing amateur hockey that needing new equipment might try out Nike because of their name. Advertising this pr

oduct during the National Hockey games will make the Nike product more known to kids playing hockey. Nike secondary target market can be people who enjoy rollerblading. Nike makes rollerblades for roller hockey, but they can be used for just strictly rollerblading. This product probably will be advertised in every city that is home to a National Hockey League team. Nike equipment will also be advertised threw out the cooler part of the world where Hockey is popular.

This product will defiantly be around for awhile. When Nike usually produces a product it last. With hockey getting more popular around the world and the market being scarce, Nike should succeed. Nike main goal by jumping into the hockey world is to establish there name in all the major sports. Nike Hockey gear in five-ten years will be on top of the market for selling hockey equipment. Nike name is so huge in anything affiliated with sports it should crush the competition of a Bauer or CCM once its nam

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