... The founders seem pretty focused and organized about this venture. They are encouraging the employees to attain barista level designations, organize comprehensive training program, and main act- Pastry Chefs as a center of their attraction to their customers. However, I felt their marketing strategy and competition, to be discussed later, outweighs their commitment and passion for the business. As I said RFD's staff ... is ready to provide quality dining experience at affordable prices to its customers. So what's the target customer? RFD's primary target segment or core customers consis...

• Word Count: 2190
• Approx Pages: 9
• Grade Level: Undergraduate