1. Customer Relationship Management in India's Aviation Industry
To analyze the impact of CRM activities of Indigo Airlines on customers. 3. ... IndiGo Airlines IndiGo Airlines is a privately owned low-cost domestic airline based in Gurgaon with Indira Gandhi International Airport as its main base, its tagline is "Go IndiGo." ... Currently Indigo airlines have the highest passenger load factor. ... IndiGo air tickets can be booked online and the services provided are user friendly while at the same time, extremely comprehensive. ... Nowadays airlines are using the Internet to implement e-business applications and CRM strategy. ...
- Word Count: 2705
- Approx Pages: 11
- Grade Level: Undergraduate