1. Callaway
It has backed its future on the large margins in the golf ball industry, but there is no certainty in this strategy. ... CGC's Big Bertha (BB) Metal Woods, introduced in 1991, have been its only real standout contribution to the industry. ... • The question that is then raised is whether or not the golf industry is reaching a technical "plateau", whereby no more major innovations are possible, even with increasing R&D spending. ... • Are they becoming too old fashioned in promoting this equipment? ... • Additionally, are they missing out on other potential sporting...
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- Approx Pages: 11