1. Overview of the Automotive Industry
... likely to have the power to control their retailers. Consumers who want to buy cars, let's say Honda, cannot go to buy the car directly from the manufacturer. They have to buy at the retailer company. Manufacturers will choose whether who will be their retailer and sell the car to them. This means ... cannot be copied by rivals but for other technology and some design can be copied after they introduce the innovation into the market. For example, Honda and Toyota or BMW and Mercedes Benz. They will introduce more and more innovation for automobile industry as long as the industry has in...
- Word Count: 1559
- Approx Pages: 6
- Grade Level: High School