1. The Influence of some of the culture elements on Marketing
... -based culture) indicates that culture influences consumer behavior regarding products distribution. It is noted that the cultural orientation of the ethnic group consumers has helped to establish and maintain, through vendor loyalty, plenty of small retailers supported by an inefficient, multi-tired distribution networks. It makes the Chinese State-owned retail business far from being profitable let alone ... the foreign commercial institutions. Similarly, Griffith and Ryans indicate that cultural overtones in marketing operations are derived, to some extent, from consumer preferences. ...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate