... sell the goods, not only deliver the service, also they should stage the experience to their customers. In a word, "Goods and service are no longer enough." , especially in today's society. The major forces driving change is the changeable customer. Today's customers become more rational, more sophisticated and demanding ... people prefer to watch movie in the cinema. Using their words to explain: "It is no feeling to see the movie at home." That's the key reason. They can see the same film at home, but they cant get the same experience, which they get from the cinema. They ... McDonald'...

• Word Count: 1755
• Approx Pages: 7

... the erection of the only human construction that can be seen from the space: the Great Wall of China. The following dynasty, Han, lasted a longer period (206 BC - 220 AC). It is known as a time of flourishing, especially concerning the sciences and arts. One remarkable thing affecting economic ... the feelings of citizens. As a consequence for this there were many rebellions. The losses in wars with Japan and England did not ease the situation at all. Western countries got interested in China's economic life, but the country itself was not pleased about the attention. Western people wer...

• Word Count: 5842
• Approx Pages: 23
• Grade Level: High School

... of sovereignty in contested waterways and island chains. (Wertheim) Growth in China's Navy, even if it is fishing vessels, would put many people ill at ease. But, the Chinese government is of the opinion if China is only building up their merchant fleet then what is there to worry about? The reason ... China's legal jurisdiction is in dispute or already controlled by other regional nations " (Saunders). This is not just over a couple miles of ocean that no one has ever heard of, this area is larger than some countries. These claims have caused China to have disputes with not one nor two,...

• Word Count: 3515
• Approx Pages: 14

... the ill-equipped Southern nation. General Douglas MacArthur, leader of the American Occupation forces in Japan, was the supreme commander of the allied forces at the time. At a meeting of the UN Security Council, a unanimous decision to render assistance to South Korean was made, and to help repel communist spread. ... justified. MacArthur, arrogant and ignorant to the industrial changes in North Korea far underestimated the power of their armies. Also, the US military was no longer what it had been. Budgets had been slashed and many of the soldiers had spent the last few year serving ...

• Word Count: 1256
• Approx Pages: 5
• Grade Level: High School