... its customers. Customer loyalty is most evident in the Harley Owners Group, which is a Harley-Davidson riders' fraternity with 600 US chapters. Harley-Davidson maintained brand equity well with creative marketing. This year the company hosted a national rally of HOG chapters as a part of its 100th anniversary celebration. Marinating a good relationship with suppliers is critical in the manufacturing industry. Over the years, Harley ... ...

• Word Count: 1423
• Approx Pages: 6
• Grade Level: Undergraduate

... success is to balance stakeholders' interests through the empowerment of all employees to focus on value-added activities. STRATEGY: Harley-Davidson plans to grow both organizations with new members and chapters in the years to come both domestically and internationally. The need to get the attention of the younger customers by marketing is foremost in the strategic plans at Harley. Internationally ... techniques that are and will be put in place include just-in-time inventory, employee involvement, partnering agreements with the local unions, high performance work organizations, and st...

• Word Count: 1065
• Approx Pages: 4