1. Mineral Water Market in India
... and income elasticity, brand awareness etc. The Market Analysis Indian consumers newfound affluence has increased the demand for bottled water significantly. The water supplied by the civic authorities in India is often contaminated and unfit for drinking. The increasing awareness about health issues coupled with the fact that the average Indian consumer now has more money to spend ... including one license in France under foreign manufacturers (Malik PP, 2002). Currently, there are around 517 producers of bottled water differentiated into packaged natural mineral water and packaged drin...
- Word Count: 1768
- Approx Pages: 7
- Grade Level: High School