... tap water; therefore most Mexicans purchased bottled water for cooking and cleaning. These conditions are what enabled the market for bottled water to grow on an average of 20% between 1992 and 1995. This growth is good considering that it has not come from any other beverage categories. Thanks to the active market for bottled water and ease of entry into ... , Bolivia, Colombia and Venezuela, and Nicaragua (http://www.usatrade.gov, p.3). These agreements along with the increase in foreign direct investment in Mexico give the bottling water company an opportunity to expand and make conne...

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