1. Marketing Management
... the company must also be treated fairly. 4. A. To check and see if the market for my product is increasing or decreasing I would use secondary data as my research tool. I have to look beyond my own organization and geographical area to find this out. To see if there are markets that I ... have not yet reached I would use primary data in researching what markets I have reached and what I have not. B. I would use secondary research to find out if there are markets for my product ... satisfaction is a secondary data factor. The only way to find things out About how the customer feels is to...
- Word Count: 3899
- Approx Pages: 16
- Grade Level: High School