1. Industrial Marketing
... contractor's customer (the shopping mall manager) to find out that creating noise, at night, caused serious complaints with neighbors. So we provided the contractor with videos, testing lab reports and charts showing the significant reduction in noise using our sweepers and the product took off. This is a classic example of how learning about your customer's market and how your product's competitive ... ...
- Word Count: 1259
- Approx Pages: 5
- Grade Level: Undergraduate