1. The Eight Leading Mass Media Industries
... AD, although it is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printed mass-medium was probably European popular prints from about 1400. Although these were produced in huge numbers, very few early ... media started in Europe in the Middle Ages. Johannes Gutenberg's invention of the printing press allowed the mass production of books to sweep the nation. He printed the first book on a printing press with movable typ...
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- Approx Pages: 19
- Grade Level: Undergraduate