1. Linguistic charactersitics of print advertisements
... of speech in advertisements is described below. Hyperbole - a statement is made emphatic by overstatement. It results when a statement makes a claim that strictly speaking is impossible. Consider this headline for a computer system: "Witness the destruction of an entire department- (i.e., because someone pressed the wrong button on a computer terminal). Destruction here is an exaggeration, and what the message recipient has to do in ... nonetheless be made true by reinterpretation, as in this headline by Kodak: "This picture was taken by someone who didn't bring a camera."" This stateme...
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- Approx Pages: 9
- Grade Level: High School