1. marketing
... company cannot afford. Opportunities Short-Term Deregulation Prior to 1978, today's airline industry is drastically different. Today's airline industry is market-driven, with customers virtually controlling the demand levels of service and price (www.airlines.org/public). The Airline Deregulation Act, which was approved on October 24, 1978, by Congress, was the turning point for the industry. The effects of ... 1988 (www.airlines.org/public). Airlines today have become the most popular form or travel between cities in the U.S., and as a result, the low fares have even caused bus and rail...
- Word Count: 10869
- Approx Pages: 43
- Grade Level: High School