1. Chinese Car Market
... its superior performance and quality. This would very likely attract people from the high-income segment mentioned earlier. In addition it would very likely make BMW a very attractive partner for Chinese car manufacturers to establish a joint venture with. At present BMW is very popular, Invesco's Mr. Roessel states "Relative to the auto sector, I see BMW as an outperformer." Weaknesses The BMW ... tariffs. Licensing could have been a good choice since it would give BMW some local expertise, however, there are two major drawbacks concerned with licensing. Firstly, BMW cannot risk that t...
- Word Count: 5026
- Approx Pages: 20
- Has Bibliography
- Grade Level: High School