McDonald's recognizes India as being a great market for its product because India is one of the BRIC (Brazil, Russia, India, and China) countries which are surging economies and countries with more the 100 million people (Grewal & Levy., 2015). ... More formal language will be used in France than in Sweden in order to convey the same message, as IKEA did in this translation: ' 'där large dag börjar'' (where each day begins) (IKEA Katalogen., 2015) For the French version we have: "commencer la journée en douceur" (start the day gently) (IKEA Cata...

• Word Count: 1981
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School