... forthcoming with the divulgence of corporate information, this has hindered the objectivity of this report. 3. Situational Analysis The digital television market has entered the growth stage of the product life cycle (Dibb et al, 2001:258), since being launched in 1998. (BSkyB Annual Report, 2001) Digital television is broadcasted through different means. Sky Digital is received through a mini dish, ITV Digital ... focus marketing in certain areas. (BSkyB AGM, 2001) • ITV likely to make a loss with world cup due to the limit on the number of programmes they can show at peak times. (Br...

• Word Count: 5216
• Approx Pages: 21
• Has Bibliography
• Grade Level: High School