... fit in this new face of marketing? Can the purpose of making profits be associated with a more moral decision -making process in marketing? KEYWORDS Corporate Societal Marketing, Ethics, Utilitarianism, Self - egoism INTRODUCTION Marketing is the other word for commercial transactions. Through the years it has become the official mean for exchanges. During the last century and as we have entered the ... their economic consequences. Utilitarianism is the theory of ethics that concentrates on exactly the same. The consequences of a moral action. Taken that into consideration, we can say tha...

• Word Count: 2832
• Approx Pages: 11
• Has Bibliography
• Grade Level: High School

... in this particular episode. These people were always seeking pleasure here and now, and most of the time someone innocent had to pay because of their egoism. But by hedonism I do not mean the same as egoism. I guess I am a hedonist utilitarian, i.e. that I believe pleasure should be distributed among all people, and that the total amount of happiness in all conscious beings is ... think that life is all about competition, but they are wrong, perhaps because their feelings have polluted their cogito. Let me also repeat that hedonism is not the same as egoism. A good solution for the thin...

• Word Count: 5369
• Approx Pages: 21
• Grade Level: High School