1. Sports Marketing
... and to improve crowd numbers? Your task is to consider what is needed for the long-term viability of the NRL. Introduction Rugby League has been one of Australia's most popular sports since 1908. However in recent years, despite increased levels in junior participants, the overall ... participation, development and recognition of the sport has plateaued and stagnated for various reasons. Like other sports, Rugby League is seeking to expand and consolidate teams in Australia and New Zealand. They seek to broaden their marketing expansion tools to cover a range ... of media platforms in o...
- Word Count: 1201
- Approx Pages: 5
- Grade Level: High School