1. Coca-Cola Corporation
... Pepsi-Cola out of the Soviet block countries as fast as Lenin status fell. In the early nineties Coca-Cola moved aggressively into East Germany, sinking $450 million into government plants, transforming ex-Communists into devout Coca- Cola man and women. In 1991, Coke earned operating income of $800 million from the Eastern Europe community-as much as the entire ... India's biggest bottler. This deal gave Coke control of 60 percent of the Indian's soft drink market in 1993.Goizueta invested $500 million in China's market to build there 23 plants by the end of 1997 (Greising, 1998). Ind...
- Word Count: 7245
- Approx Pages: 29
- Has Bibliography
- Grade Level: High School