The drop in sales had influenced them to open and introduce the brand P.S. gearing to a younger target audience that they have wanted. ... By incorporating Bethany Mota who is a young youtube influencer in a brand gives them a differentiating strategy. ... We believe that this competitive advantage should be projected more because it a huge positive differentiation tactic. ...

• Word Count: 4096
• Approx Pages: 16
• Grade Level: High School