National companies are highly attracted to the global market, and their interaction with foreign countries is becoming inevitable. ... Language is one of the factors affecting the marketing strategy of IKEA in France. IKEA, in order to convey the same message in France and Sweden, must use a different language tone. ... According to the Human Development Report, France has a Gross National Income per capita (GNI) of $36,628 whereas that of Sweden is $43,201 (Human Development Report., 2013). ... Consequently, for IKEA to successfully advertise its products in France, the company should use mor...

• Word Count: 1981
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School

Costa Rica is "a major exporter of computer chips and improving English-language skills so as to attract American eco-tourists" (Kristof). ... "Since the 1970's the government has invested nearly 28% of the national budget on primary and secondary education." ...

• Word Count: 2235
• Approx Pages: 9
• Has Bibliography
• Grade Level: High School