... -only stores base their entire marketing strategies on Internet sales and realize that they have a relationship not with a set of similar customers, but with individual customers. The shift to relationship marketing is described saying, "a shift is clearly taking place from marketing to anonymous masses of customer, to developing and managing relationships with more or less well-known or at least somehow identified ... ). "Brick-and-Click Does Not Mean Overnight Success." E-Commerce Times. Retrieved October 3, 2002 from the World Wide Web: www.ecommercetimes.com Gronroos, C. (1994). "From...

• Word Count: 1637
• Approx Pages: 7
• Has Bibliography
• Grade Level: High School