1. Sears Modern Homes
... at right, asked a few simple questions about the house and building lot, but only asked one financial question: "What is your vocation?" The Modern Homes department was never a big money maker for Sears however, and by 1932, its financial health was sliding downhill. Profit margins had grown thinner ... 1940, Sears sold 110,000 homes in about 370 different styles. Their sales records, promotional information, catalogs and other ephemera associated with the modern homes department was unceremoniously destroyed. Future generations would rediscover these Sears homes our great grandparents b...
- Word Count: 2900
- Approx Pages: 12
- Grade Level: High School