1. Content Strategy Template
... you about everything from internal processes and roadblocks to questions customers have but have been afraid to ask. Dig deep and keep asking "why?" to get the best information. Content inventory. This is a quantitative assessment of the content you already have. Where does content live right now? How much is there? Gather data on the URLs, metadata, links, author, date last ... updated, target keywords, etc. Content audit. Use this qualitative assessment as an opportunity to evaluate everything you found in the content inventory. Is the content good? Is it accessible and on-brand? Does...
- Word Count: 3593
- Approx Pages: 14
- Grade Level: High School