1. THE EFFECT OF ADVERTISING ON CULTURE
... of his story, but will guide himself, as if on automatic, toward whatever formula might 'play,' fit TV's format, goose up the ratings, maintain (or boost) his salary. Similarly, the admaker need not consult, wizardlike, the secret findings of some motivational researcher (although there are plenty of such findings), but need only look into his/her own racing heart in order to discover a scenario ... coolly objective or energized with emotion. The secret of the photograph's success . . . was its manipulability" The second was radio. Radio as a commercial medium emerged at about the same ...
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School