... the American population and implicating different segments of business, education, represent opportunity. As more and more boomers enter the 50+ demographic, these strategies will become more important to marketers. Getting ahead of the marketing game starts with courting 50+ consumers now. References American Demographics. (2001). Boomers and the marketplace. RAB RadioLink. Retrieved on October 30, 2003 from URL: http://www.rab ... .com Dalrymple, D.J., Cron, W.L., & DeCarlo, T.E. (2001). Sales management (7th ed.). New York: John Wiley & Sons, Inc. Popcorn, F. (2003). Trends for 2003 :...

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• Approx Pages: 11
• Grade Level: High School