Frequently, the consumer's imageis featured in the advert with the product so that the targeted product or brand audience quickly recognise that the message is aimed at them. ... The traditional rules guiding gender behaviour are increasingly ignored, people are freer to express themselves without being tied to gender norms. ...
Therefore, advertising reflects way more than mere material values; it expresses a symbolism of fundamental human values that are distorted by wholly false associations. ... Aimed at a specific demographic, targeted advertising responds to a very specific a type of desire for a very specific style of life that is linked through association with the featured product. ... Market researchers aim to understand the motivation of the consumer on a very relevant and emotional level. ...
Volkswagen has a universal appeal to those who feel that they are unique, fun individuals who enjoy driving and want to express this through their choice of vehicle. ... Some European countries don't allow sponsorship of children's programs; no advertisement can be aimed at kids under twelve. ...
This is due in large to the fact that the products advertised are aimed at target male and female audiences, thus resulting in a higher level of specificity in sex-role portrayals"[CITATION Craig92 p 13 l 1033 ]. ... Put another way, when it is legal to express gender preferences in job ads, a significant share of employers chooses to do so, and uses gendered ads to solicit women as often as men"(Kuhn, Shen, 1). ...
When watching advertisements where the product is specifically aimed at children, for example, a breakfast cereal, the announcer at the very end of the commercial, will quickly state "when eaten as a part of a nutritional breakfast" or it will merely appear, in very small print, at the bottom of the television screen (Sissors, 151). ...
Local Media Mass media is distinguished from local media by the notion that whilst the former aims to reach a very large market such as the entire population of a country, the latter broadcasts to a much smaller population and area, and generally focuses on regional news rather than global events. ...
