Effective advertising must keep trends with trends and technology updates. Because, of its trendy nature it is extremely important for advertising agencies and even companies to be aware of the trends and future trends of advertising. There are three key components that really drive trends in advertising the first is social changes, the second is globalization and legislation, the final component is new technology and means of advertising. While there are many other factors that drive trends in advertising these three components always play a critical role in the face of advertising. .
Social changes have a very significant impact on the advertising world. The government non profit companies and private organizations often seek tackle social issues such as obesity, drinking, drugs, climate change and so on. These social issues cause a shift in the perception on consumers about certain products and companies. The Ad Council is a non profit organization that distributes public service announcements on behalf of various sponsors, has mission statement regarding the impacts of social change. "The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. From our earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 65 years." (Ad Council, 2009).
However, PSA's are not the only advertising that are affected by social changes. We have seen that after the growth in popularity around the green movement that many companies are advertising their commitment to "Go Green". Volkswagen is a company that has taken the green concept and run with it. The 2009 Volkswagen Jetta TDI was named as the 2009 Green Car of the Year, this accomplishment has been used in their advertising in print, internet, and TV.