The definition of advertising is old-fashioned. Advertisers use gestures and symbols. Gestures can be a simple hand movement, a sign, motion, wave, shrug, or even a nod. All gestures do have symbolic meanings. Gestures can basically be facial expressions and body language. Gestures and symbols "talk" to the audience of what the advertisement is all about. It gives the product a meaning. Symbols are objects; these are there to make the product look better than anything else on the market, which will attract the public to buy. .
The advertising language adds interest and additional meaning to the text on the TV screen, magazine ad, or website pop-up. Advertising text would commonly have variations on accepted values of grammaticality and specific contextual effects. Advertising industry uses the emotionality of the artistic tradition to use the consumer, in addition to the objective skills of rhetoric argumentation. .
Advertising has great effects on political decision-making, voting preferences, and situational election participation, communication, attitudes, beliefs, and it has its influence on business. In study in 1998 called, "The Effects of Print Comparative Political Advertising on Political Decision Making and Participation," finds that advertising has significantly increased participants" situational election involvement. Most of the American citizen especially cast their vote on what they see on political advertisement. Also, in study titled, "Effects of Television Advertising on African-American Teenagers," findings show that advertising has an influence in the purchasing decision-making and that the parent-child conflict often developed over these purchases. In addition to the previous examples, in the study named, "Examines the Effects on Students of Watching Channel One," they show that they want to buy more of the products they see advertised.
Besides, the advertisements are reinforcing the importance of shopping as a leisure activity; especially with teenagers hanging out at malls, and malls tend to make the most of teenage trends.
