By using a cute animal, the viewers are drawn into the commercial due to human natures inherent attraction to cute things. ... The advertisement uses cute animals, such as puppies and horses to draw the viewer in and get them to want to watch the ad. This appeal to logos is reinforced by the fact that the Clydesdales are Budweiser's "trademark" animal. ... When showing the effects of the beer on those who drink it, the beer is much darker than the rest of the scene. ... Showing animals appeals to the next generation of drinkers from an early onset, which increases brand awarenes...

• Word Count: 1484
• Approx Pages: 6
• Grade Level: Undergraduate

As the most widely recognised branded soft drink in the world, Coke has the advantage of not having to target a particular audience, this product can be consumed by anyone, Andy Warhol quotes: - "You can be watching TV and see a Coca Cola and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think you can drink Coke too. A Coke is a Coke and no amount of money can buy you a better Coke than the one the bum on the corner of the street is drinking. ... Coca Cola also used slogans as a reminder of its origins and values, such as: - "it's the Real Thing" (everyt...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate

Hypnotism is an exceptionally interesting experience to witness firsthand. With an object as ordinary as a swinging pocket watch, some individuals have the power to gain control of another person's mind by lulling them into a meditative state. The hypnotist is able to speak to the person's subconscious mind, directly bypassing their normal conscious thoughts and defenses, influencing them on their most basic level of thought. This instigates an unusual response in individuals under hypnosis, as they ignore all but what the hypnotist suggests. The Christopher Nolan movie Inception d...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

., "alcohol ads consistently associate drinking with positively valued activities and consequences"(896). ... While the parents base their purchase solely on the pictures on the packaging they see cute, cuddly animals on it but these animals are more often than not violent and evil (Robertson, 341). ...

• Word Count: 3608
• Approx Pages: 14
• Grade Level: Undergraduate