1. Globalization & Marketing
... is vital: The most important thing I tell people is this: Nowhere in business-?especially in international business?-can so much be gained and lost as in negotiations. If the personal chemistry isn't right, for whatever reasons, then the best argument will have no substance (Kern and Keenan 57). A global marketing perspective understands that there are differences between peoples and groups that ... ...
- Word Count: 1361
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate