... include all marketing information regarding each hotel to allow for an informed buying decision by the customer. Required language translations included Spanish, German, Italian, French, Japanese, Simplified Chinese and Korean. Updating hotel content by a hotel owner or manager occurs frequently to promote changes to the physical plant, promotion of special events and varied consumer offerings. ... to each affiliate office for review of accuracy. The results were outstanding. Affiliate offices provided positive feedback on the accuracy of the translation, time-tomarket was reduced subst...

• Word Count: 1994
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

... one language to another; but, equally obviously, they do not all inhabit a world exactly the same in all particulars, and translation is not merely a matter of substituting different but equivalent labels for the contents of the same inventory. From this stem the notorious difficulties in ... translation, especially when the systematizations of science, law, morals, social structure, and so on are involved. The extent of the interdependence of ... be used in a different way; this is an additional difficulty to be overcome in learning to speak and understand a foreign language. In Chines...

• Word Count: 8535
• Approx Pages: 34
• Grade Level: Undergraduate

... and tastes. Gronlund (1999) further reported that when Frito Lay introduced China to its cheesy snack food Cheetos, it was marketed without cheese due to the large part of the Chinese population was lactose intolerant. For Frito Lay, it made good marketing sense to change their products rather than force it in to a culture that will ultimately reject it. As mergers ... . Corporations that have the desire to venture into international business have offered training courses to their employees that target the understanding of different cultural beliefs. When languages are different, and tra...

• Word Count: 1085
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

... and tastes. Gronlund (1999) further reported that when Frito Lay introduced China to its cheesy snack food Cheetos, it was marketed without cheese due to the large part of the Chinese population was lactose intolerant. For Frito Lay, it made good marketing sense to change their products rather than force it in to a culture that will ultimately reject it. As mergers ... . Corporations that have the desire to venture into international business have offered training courses to their employees that target the understanding of different cultural beliefs. When languages are different, and tra...

• Word Count: 1085
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate