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Business Principles of Best Western

             Communication is defined as the process by which a person, group, or organization (the sender) transmits some type of information (the message) to another person, group, or organization (the receiver). Organizational communication is the process by which activities of a society are collected and coordinated to reach the goals of both individuals and the collective group. It is a subfield of general communications studies and is often a component to effective management in a workplace environment.
             Communication has been referred to as ''the social glue. that continues to keep organizations tied together,'' and ''the essence of organizations.'' Hence, the reason why managers spend as much as 80 percent of their time engaged in one form of communication or another (e.g., writing reports, sending e-mails, talking to others in person, etc.). Communication involved everyone in an organization (and outside it, too), from the lowest-level employee to the head of a large corporation. Not only is this function essential, but it also has been observed that it is more important in today's business environment than ever before.
             Brief History of Best Western.
             Best Western began in the years following World War II. At the time, most hotels were either large urban properties, or smaller family owned roadside hotels. Best Western was founded in 1946 by M.K. Guertin as an informal referral system among member hotels. By 1963, Best Western had become the largest chain in the industry, with 699 member hotels and 35,201 rooms. The name "Best Western" was a result of most of their properties originally being in the United States west of the Mississippi River. In 1964, when Canadian hotel owners joined the system, Best Western took the first step toward global expansion. Since then, Best Western has become a familiar presence in more than 80 countries, and with more than 4000 hotels, remains the leader with respect to number of properties under a single flag.

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