... advertising function and of course, they are often placed where they will be encountered over and over again." (Kern, The Case For Promotional Products) However, these items should be carefully chosen to get the company's name and lasting message across the prospective buyers. The selected promotional item must relate to the theme and be the best to meet the objective of ... the client, handles objections, and successfully builds lasting relationships with its customers. For this reason, the sales person is also known as "relationship manager" and "problem solver." Alyssa Dver, the auth...

• Word Count: 9452
• Approx Pages: 38
• Has Bibliography
• Grade Level: Undergraduate