1. Google Case Analysis
The company's display advertising consists of videos, texts, images, and other interactive ads that run across the web on computers, mobile devices, and handheld computers. ... Google's expansion moved the company well beyond web search into content hosting, communications applications, productivity applications, and more leading to the purchased of YouTube in 2006. Google also began hosting and searching digital versions of books. ... From Amazon, to online video, news, communication picture hosting and application platforms, Google's expansion threatened firms in all different...
- Word Count: 610
- Approx Pages: 2
- Has Bibliography
- Grade Level: Undergraduate