1. Broadcasting and Development in Zambia
... real issues for most developing countries espousing a policy of media use for national development. One of Africa's leading critics and theorists of the mass media, Cehn Chimutengwende (1992) notes: 'The mass media have long been recognized in developing countries as essential auxiliary means of modern economic construction, social and cultural development. They are important means of social control ... change. (Narula and Pearce, 1986). Despite considerable research, the relative power of the mass media and communication in leading to development was mainly assumed rather than prov...
- Word Count: 8649
- Approx Pages: 35
- Has Bibliography
- Grade Level: Undergraduate