1. Three Dimensions of Advertising
... on womens buying motivations than mens. Dittmar, Long, and Meek (2004) conducted two studies to examine the gender differences in buying motives between conventional and online buying. Findings of the first qualitative study revealed that both genders endorsed functional motives pertaining to convenience and efficiency when buying at conventional stores; and men in particular tend to ... women as their emphasis on emotional and social-experiential gratification may not be easily derived from the internet. The second quantitative study provided a more systematic analysis of gender differe...
- Word Count: 1179
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate