1. Nike and Globalization
... brand name Nike was established and Bowerman and Knight decided to become independent. The first BRS retail shop was opened in Santa Monica, Calif in 1966. With the help of graphic design student Carolyn Davidson at Portland State University, the Nike symbol known internationally as the 'Swoosh' was created and the first line of Nike footwear featuring the ... design debuted in 1972. The first athlete to endorse Nike products was Steve Prefontaine, a man who held records in seven distances from 2,000-10,000 miles by the age of twenty- ... in factories in countries like Indonesia, ...
- Word Count: 2554
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate