Keywords: jingles, advertisement, children This problem is important because it shows how kids are influenced by ads along with family in making decisions on what products are necessary for them to purchase. ... These are the major focal points for kids because these are things that are most interesting to kids and what there major purchases revolve around. ... The elements of advertisements such as influence of endorser, good music and slogans play a crucial role in attracting young children towards it. ... Specific emotions generated from marketing ploys may influence the purchase of a prod...

• Word Count: 1341
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Braaap's motorcycle range consists of four main motorcycles which are electronic, street superlite, kids, and road. ... Braaap designs bikes compatible for both beginners and motoring enthusiasts whilst also providing bikes suitable for kids to learn on. ... The promotional methods Promotion as a tool in the marketing mix enables the company to have an influence over purchasing behaviour. ...

• Word Count: 2783
• Approx Pages: 11
• Grade Level: Undergraduate

So, the choice of the cases is KFC and McDonald's, which are both typical, and illustrative of, American fast food firms and the vast majority of their marketing strategies are attractive and intriguing in the Chinese market. 1.2 Purpose The fundamental motivation behind these papers is to analyse the distinctive marketing strategies in diverse culture environments and to discover how the particular national culture influences the strategies, which are executed, by McDonald's and KFC firms in their industry. 1.2 Contents and Framework This study will concentrate on how the diverse ...

• Word Count: 4923
• Approx Pages: 20
• Grade Level: Undergraduate