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Business Analysis - The Braap Organization

             The Braaap Organisation is an Australian company specialising in motorcycle manufacturer driven by a vision of making motorcycling more enjoyable and more accessible. Braaap's initial vision was to create "WorldClass" motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands. This report will examine the products and services offered by Braaap, the key characteristics of the company's operating system, and their significance to the market, their pricing policy, pricing variables and their effect on demand. This report will also look into promotional methods, their channels of distribution, the level of customer service they provide and the components of their marketing mix and objectives.
             2. Identify the key characteristics of their products and services and their significance to the market.
             Braaap offers a variety of products and services to meet their demographic. There are three main key characteristics of braaap motorcycle, they are lifetime warranty, bike rental, and online store for motorcycle range or parts. Braaap is the only motorcycle brand in the world offering lifetime warranty. When its competitors only provides 3 years warranty, it is a clear cut strategy for Braaap to promote the product. Furthermore, a wide range of product selection in stores or online offers customers ultimate flexibility in purchasing motorcycle. Braaap's motorcycle range consists of four main motorcycles which are electronic, street superlite, kids, and road. Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you the ability to choose the colour of your motorbike. Customers are also given the option of choosing from hundreds of stickers to place on their bikes as long as they do not interfere with the safety of performance of the bike.

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