1. Customer Satisfaction
... customer profitability. Consequently, a number of variables which are assumed to be a) consequences of customer satisfaction and b) predictors of profitability have been suggested in the literature. These include loyalty, word-of-mouth, price sensitivity, feedback to the supplier, and job satisfaction among the supplier's personnel. In this study, however, focus is on a particular class of ... variables related to purchasing patterns. In the customer satisfaction literature, one particular purchase-related variable dominates: repurchase intentions. Several studies have shown that a posi...
- Word Count: 5961
- Approx Pages: 24
- Has Bibliography
- Grade Level: Undergraduate